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First Impressions: Make Up For Ever – The Brow Show

If you’re an Instagram user who loves beauty, you probably didn’t escape the mention of THE BROW SHOW by Make Up For Ever (MUFE).  As is, brows are a big deal in the Middle East. My colleagues (they are Emirati) and I routinely trade brow secrets and the next must-buy product. So MUFE doing a mega focus on brows is smart.


Now what exactly is The Brow Show? From my understanding is that like your makeup – think red lips for an evening occasion or a bright stain for the day time – you can amplify or reduce the glam with your brows. I’ve been doing mine the same way regardless of occasion, so this was a new approach for me.

As part of THE BROW SHOW, MUFE gave me their range of brow products to try. And I being the self-sacrificial lamb decided to test them all. I will admit that it usually takes me months or years to declare complete love for a product, so these are my first impressions. I’ve also tried to rank each product on two parameters: difficulty (1: Easy to 5: Most Difficult) and transformational (1: Basic Enhancement to 5: Fill-up Bald Brows) level.

Pro Sculpting Brow

What it does: The Pro Sculpting range takes contouring to the next level with easy Pro tools and techniques to shape your entire face with lights and shadows. Pro Sculpting Brow is specifically designed to contour and sculpt brows in 3 easy steps. 1. The slanted edge colors and defines. 2. The brush combs and sculpts. 3. The sponge tip highlighter adds natural light for perfectly sculpted brow.

3-in-1 Brow Sculpting Pen
5 shades – My Color: 20 – Dark Blond

My usual way of doing brows involves a pencil so I thought this would be easy. Not exactly. MUFE’s Pro Sculpting Brow has an interesting triangular shape which means you can do more than draw in strokes. It also has a waxy feel which means that it adds pigment and keeps your hairs in place. The first time I used it, I barely got any pay-off. But the 2nd time I decided to be less nervous and apply more pressure and WOW. I have mismatched brows and this was the first time I was able to shape them to be more twins than adopted sisters. Plus the lasting power is intense. Even after a 14-hour day, my brows looked just as great. Bonus is the built-in matte highlighter.

  • Difficulty Level: 2
  • Transformational Level: 4

Pro Sculpting Brow Palette

What it does: The next level of contouring in the Make Up For Ever Pro Sculpting range, Pro tools and techniques to shape your entire face with light and shadow. Groom, Define and Shape your brows like a Pro with our 4-in-1 Pro Sculpting Brow Palette. Your tools in this newest addition to the Pro Sculpting range are: an Applicator; a Wax: To groom and tame your brow hairs; a Trio of Powders: In light, medium, and dark shades; and a Highlighter.

2 palettes – My Color: Harmony 1

When I first started out, my go-to brow product was MAC Charcoal Brown eyeshadow and the 219 brush. But over the years I’ve come to love pencil more. So going back to powders wouldn’t be my first choice, but if you’re looking from somewhere to start from, this is it. It’s almost impossible to go wrong with powder products as they are buildable. This palette is unique because it not only consists of brow shadows, but also includes a brow wax, highlight and three shades to work with. That means you can get a more realistic, natural effect by combining the shades. If you have a decent pair of brows that just need a bit of assistance, this is where to start from.

  • Difficulty Level: 1
  • Transformational Level: 3

Aqua Brow Kit

What it does: Aqua Brow is a highly pigmented gel that enhances and reshapes natural brows. Its superior waterproof formula creates a strong hold while its high concentration of pigments allows for intense color payoff that will not fade. Aqua Brow’s creamy gel texture gives an even, natural result that will last all day.

Waterproof Eyebrow Corrector + Brush + Spoolie
7 Shades – My Color: 35 – Taupe

Aqua Brow has been on my wishlist forever as it’s waterproof, which means it’s perfect for Dubai summers and beach season.  However, it looked too “professional” for me and that’s why I was holding off; and this definitely requires some skills. Aqua Brow is a cream/gel formula that is highly pigmented so you have to be careful how much you use. But that also means you can get a really transformation when it comes to your brows – whether you have sparse brows or just need to give them some intensity, this works for all cases. I like that MUFE have introduced a kit version as the tools that come with it are definitely required. I would definitely keep this in my kit for special occasions/wedding makeup as there’s nothing like it.

  • Difficulty Level: 4
  • Transformational Level: 5

Brow Liner

My Color: 20

This seems to be a Middle East exclusive/pre-release as I couldn’t find any information online. It was also my first time using a liner for my brows but these products seem to be quite popular in Asia. My shade was a taupe-green blend so I was doubtful but this applies like a dream! The sharp liner point means you can draw in individual hairs and picking a lighter color means you get a more natural effect. If you’re looking for a quick way to intense brows, this is your best bet.

  • Difficulty Level: 3
  • Transformational Level: 3

Double-Ended Angled Eyebrow and Eyelash Brush 274

What it does: This practical, multi-use brush is an absolute must-have for quick eyebrow grooming. Use the angled end of the brush to fill in and define brows and the spiral end to groom brows and separate lashes. It can be used to apply eyebrow creams and pressed powders.

Not another product but a must-have tool. MUFE have always been the king of brushes and you want to get this tool brush in your kit regardless of the product you go with.

Since Make Up For Ever color-matched the products to me, I was surprised by the color they selected – for some of the products I was given the second lightest shades. If I was shopping on my own, these are definitely not the colors I would have picked. However, once on, they were a perfect match. Any darker and I would have “Instagram brows” that were obviously enhanced. And with this selection, no one could tell where the hairs end and the products star.

And in case you’re still building up your brow arsenal, I recommend you pickup a brow gel as well to set and put the final step on your brows. You can test out Make Up For Ever’s Brow Seal or the trust Benefit Cosmetics’ Gimme Brow.

So there are no excuses for bad brows anymore. Make Up For Ever has products for every skill level and requirement. So make your ways to a MUFE boutique, get color-matched and you’re all set for THE BROW SHOW!

Product Best For Price Where to Buy
Pro Sculpting Brow Everyday use $27 Sephora.comMUFE
Pro Sculpting Brow Palette Beginners $42 Sephora.comMUFE
Aqua Brow Kit Special occasions, intense looks $38 Sephora.comMUFE
Brow Liner When you’re short on time
Eyebrow and Eyelash Brush All products $28 Sephora.comMUFE


Disclaimer: This review contains a product/service that was provided for consideration by the brand or its PR firm.

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