Gimme Brow is a small little tube of brow mascara, or how Benefit describes it a “brow-volumizing fiber gel”. Available in two shades – light/medium and medium/deep, this comes in a mascara-like tube with a mini spoolie brush. Extremely easy to apply, all you need to do is brush the product from the inside of your brows to the outside in small, short strokes. As you apply, your brows are coated with the gel formula that not only darkens them, but keeps them in shape for the rest of the day. The gel formula is wet enough that if you make a mistake, it can be cleaned up without disturbing your makeup, yet I’ve never found an occasion where I’ve applied too much product thus making it foolproof.
I unfortunately understood the importance of brows very late so only started enhancing them about a year ago. My first set of tools was an eyeshadow brush and MAC eyeshadow in “Espresso”. While this was great at enhancing the color, it took some time and didn’t really help me keep my brow hairs in place. I next tried Benefit’s Instant Brow Pencil which includes a creamy brow liner on one side and a spoolie brush on the other . This I loved as the color is a perfect match for my coloring and is my go-to product for special occasions. Yet on a day-to-day basis, Gimme Brow is what I reach for as I can get perfect brows in 30 seconds flat. Even when I skip out on foundation or blush, it’s the one thing I make sure to apply.
Unfortunately the product is so good that the stores can’t keep up with stocks, especially the medium/deep shade. I managed to find a few pieces at Sephora at Marina Mall so I suggest you head over there. And another small gripe would be for those with jet black hair and eyebrows might find the color options limiting as the “medium/deep” color is a dark brown at best. Nevertheless, if you’re looking for a hassle-free way of keeping your brows looking good, make sure to check out Benefit’s Gimme Brow!
P.S. If you’re heading to Sephora and need a brow-intervention, visit the Benefit Brow Bar for professional brow tweezing and shaping. For those who dislike threading, their waxing/tweezing services are a godsend!
What: Benefit Cosmetics Gimme Brow in “Medium/Deep”
Why: A simple brow mascara
Where: Sephora, Faces and Benefit Cosmetics
How much: USD 22 for 0.1 oz
Pros: Easy application that adds color and keeps hairs in place
Cons: Color selection and availability
Rating: 4 stars
Disclaimer: Item featured here was purchased by me.