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Spotlight: DKNY PR Girl

There are two basic rules of blogging: write a lot and read a lot.  Apart from fashion magazines, I read a lot of blogs and follow key personalities on Twitter.  And from all of these, one of my favorites is DKNY PR Girl.

For two years, DKNY PR Girl was the anonymous persona behind @DKNY Twitter account and the DKNY Tumblr blog. Recently, this was finally revealed to be Aliza Licht, SVP of Global Communications for Donna Karan.

If you follow her, you know why she is amazing. Her posts are spontaneous, creative and are refreshingly different from the millions of social media accounts out there. The remaining fashion houses could learn a few things from her. And her #PR101 tips are a must read.

So if you are a blogger, fashion-savvy or a social media addict, start following DKNY PR Girl on Twitter or Tumblr (the 10 Commandments of Fashion PR is a must-read) and see why she is a force to reckon with.  And check her official video that reveals the personality behind the profile.

And dear Aliza, in case your social media-savvy-self will finds this post, I really hope to bump into you and your tweeting Blackberry next time I’m in New York!

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