Dubai isn’t known for championing social causes but every so often, you get surprised and this week I got word of an amazing initative undertaken by Fustany.com – Bras for a Cause.
Bras for a Cause is a campaign to support breast cancer survivors in a three-pronged approach.
The first portion of the campaign is a bra and t-shirt design contest. There are 5 categories that can be entered into and I urge everyone to visit Bras for a Cause and submit their entries. The contest is running from May 19th to June 26th. Upon the conclusion of the contest, the best designs will be selected through a combination of public and jury voting.
The contest will then be followed by fashion shows and exhibitions. The winning designs will be produced and showcased allowing people to pre-order with a portion of proceeds going to support breast cancer foundations.
The conclusion of the campaign will be to mass-produce these designs and have them available in physical and online stores across the Middle East.
According to the American Cancer Society, about 1.3 million women will be diagnosed with breast cancer annually worldwide and about 465,000 will die from the disease. Amongst the survivors are women who had to undergo invasive procedures. Support these women and join Bras for a Cause today.